Every ingredient in AMAA is there because it does something the other five cannot.
The formula was not built by throwing a list of healthy-sounding seeds into a blender and hoping for the best. It was built through three rounds of formulation, with each ingredient evaluated for what it contributed to the whole — and removed if it did not earn its place.
Six made it. Here is what each one does, and why the formula would be incomplete without any of them.
The Engine
Soybean Meal
Soybean meal is the foundation of AMAA’s protein content. It is one of the few plant sources that delivers a complete amino acid profile — meaning it contains all nine essential amino acids the human body cannot produce on its own.
In raw form, organic soybean meal can deliver 44–52g of protein per 100g. It is particularly rich in leucine, the amino acid most directly responsible for triggering muscle protein synthesis. When you see 50.7g of protein per 100g on AMAA’s label, soybean meal is the primary reason.
Soy has been used as a dietary staple across Asia for over 2,000 years. The safety evidence is extensive. The protein quality is unmatched in the plant kingdom.
The Mineral Package
Pumpkin Seed
Pumpkin seed is one of the most mineral-dense foods on earth. It is why AMAA delivers the magnesium, zinc, and iron figures it does.
A 100g serving of pumpkin seed contains roughly 30g of protein, but its real contribution to AMAA is minerals. Magnesium supports muscle recovery, sleep quality, and nerve function. Zinc supports immune function, protein synthesis, and hormone production. Iron supports oxygen transport and endurance. All three are naturally concentrated in the pumpkin seed.
Pumpkin seed also adds healthy monounsaturated fats and a characteristic nutty undertone that rounds out the taste profile.
The Fibre Backbone
Chia Seed
AMAA delivers 14.6g of dietary fibre per 100g. Chia seed is the primary reason.
Chia is roughly 34% fibre by weight — an extraordinary figure among whole foods. The fibre in chia is predominantly soluble, meaning it forms a gel when mixed with liquid. This gel slows digestion, regulates blood sugar response, feeds the gut microbiome, and contributes to lasting satiety.
Chia also contributes omega-3 fatty acids — specifically alpha-linolenic acid — which supports cardiovascular health and has anti-inflammatory effects. Most protein powders contain no omega-3s at all.
The Antioxidant Layer
Sunflower Seed
Sunflower seed brings what the other five ingredients do not: Vitamin E and selenium.
Vitamin E is the body’s primary fat-soluble antioxidant. It protects cell membranes from oxidative damage — particularly important for anyone training hard, where exercise-induced oxidative stress is significant. Selenium is a trace mineral that plays a critical role in thyroid function and immune response.
Sunflower seed is also a solid secondary protein source at 21–24g per 100g, and adds a mild, slightly sweet note that balances the blend.
The Hormonal Support
Flaxseed
Flaxseed is the smallest ingredient by volume but delivers two things nothing else in the formula provides at the same level: lignans and plant-based omega-3s.
Lignans are plant compounds with mild phytoestrogenic activity — they have been studied for their role in hormonal balance, particularly in women’s health, and have been associated with reduced risk of certain hormone-related cancers. Flaxseed is the most concentrated dietary source of lignans known.
Flaxseed also contributes additional omega-3 fatty acids and supports digestive regularity through its combination of soluble and insoluble fibre.
The Calcium & Smoothness
Almond
Almond closes the formula and does two specific jobs.
First, calcium. AMAA delivers 317.9mg of calcium per 100g — a meaningful figure for a plant-based product. Almond is the primary contributor. For consumers avoiding or limiting dairy, this makes AMAA a genuine plant-based calcium source alongside everything else it provides.
Second, almond contributes Vitamin E (alongside sunflower), additional healthy monounsaturated fats, and — critically — a smoothness to the final texture. Almond has a natural richness that blends protein powders struggle to achieve without artificial thickeners. With almond in the formula, AMAA mixes clean and drinks smooth. Without it, it would not.
Six ingredients. Every one of them earning its place in the formula. Nothing added for marketing. Nothing added for volume. Nothing added to reduce cost.
What Is Not In the Formula
The ingredients list is six words long. That is deliberate.
We considered — and rejected — protein isolates, which would have increased protein content at the cost of the whole-food profile. We considered — and rejected — artificial sweeteners, which would have made the product sweeter without adding anything real. We considered — and rejected — thickeners and stabilisers, which would have improved mouthfeel without improving nutrition.
Every decision came down to one question: does this ingredient earn its place? If the answer was not a clear yes, the answer was no.
The Variants
The three AMAA variants start from the same six-ingredient base. The only difference is what is added for flavour:
One natural ingredient per variant. That is all that changes.
Why This All Matters
An ingredient list is the most honest thing a product can give you. It tells you what the maker thought was worth putting in — and, by omission, what they chose to leave out.
AMAA’s ingredient list is short because the formula was built on a principle: every gram of powder should be food. Six seeds and nuts, certified organic, each contributing something the others cannot. No filler. No compromise. No shortcuts.
That is the product. That is the principle. That is what you get in every scoop.
— The AMAA Team
Made in Lagos. Built for Nigeria.