Meet AMAA: Nigeria’s First Certified Organic Whole-Food Protein Powder
Nigeria has a protein problem. 92.7 million of us go entire days without protein, and our average daily intake sits below the FAO minimum — while the seeds and nuts that could close that gap grow here in abundance and leave our ports raw.
We are AMAA Organic Proteins: a Lagos startup founded in 2023 to close that gap with what Nigeria already grows. We build what we believe is the country’s first certified organic protein powder in Nigeria made entirely from whole foods. Not imported. Not rebranded. Formulated here, produced here, certified here, for the people who live here.
If you have never heard of us before today, welcome. Here is what we are and why we exist.
What AMAA is
AMAA is a protein supplement made from seven certified organic whole-food ingredients: soya beans, pumpkin seed, chia seed, sunflower seed, flaxseed, almond, and groundnut. That is the full list. No isolates. No fillers. No artificial flavours, sweeteners, or additives. What you read on the label is what is in the bag.
One 50g scoop delivers 25.4g of protein — nearly half the FAO’s recommended daily minimum — alongside 7.3g of dietary fibre, 39.6mg of iron, 649mg of potassium, 136mg of magnesium, and 159mg of calcium. Eighteen nutrients in total. Zero trans fat. Zero cholesterol. 1.9g of sugar per 100g.
We launch with several variants — Original (unflavoured), Cocoa, and Matcha — in 1.25kg and 2.5kg pouches. One thing worth knowing as you choose: Cocoa and Matcha carry a small amount of naturally occurring caffeine from the cocoa and matcha themselves. Original contains none.
Why whole food — and why seven ingredients, not one
Most protein powders isolate a single macronutrient and discard everything else. We went the other way, for two reasons a nutrition label can actually defend.
First: protein quality. A protein source is only as good as its amino acid profile — whether it supplies all nine essential amino acids your body cannot make itself. Most single plants fall short somewhere. Soybean is one of the few complete plant proteins, and around it we placed six ingredients whose profiles reinforce each other. Seven seeds, formulated so the blend delivers what no single seed could.
Second: everything else the seed carries. Because our ingredients are milled whole, nothing is stripped out. The fibre supports digestion and slows the release of energy. The iron supports oxygen transport — the difference between dragging through an afternoon and finishing it. Potassium and magnesium support muscle function and recovery. Calcium supports bones. None of these were added. They were simply never removed.
You are not drinking protein. You are drinking food that happens to be exceptionally high in protein.
The proof behind every number
We could have launched faster if we had skipped certain things. We chose not to.
Every stage of AMAA’s formulation — three rounds of it — was submitted for independent third-party laboratory analysis. The protein content was verified by the Kjeldahl method, the internationally accepted gold standard for protein determination in food, at a NAFDAC-licensed laboratory in Lagos. The product is NAFDAC approved. The full certificate is publicly available on this website.
We did this because we believe Nigerian consumers deserve brands that show their work. Not brands that tell you to trust them — brands that hand you the evidence and let you decide. The numbers on our label are not marketing claims. They are lab results.
Who AMAA is for
For the woman whose nutrition has to cover more ground than anyone acknowledges — protein, iron, and calcium from a single clean source. At 39.6mg of iron per serving, verified on our certificate, AMAA delivers one of the highest iron figures of any food product in this market.
For the gym-goer who wants something they can read, understand, and feel genuinely good about taking every day.
For the busy professional who wants to eat well without overthinking it. One scoop. Complete nutrition. Done.
For the parent who wants a certified, lab-tested, NAFDAC-registered product for the family — with honest guidance to match.
For vegans and vegetarians building complete protein without animal products or lactose.
And behind every customer, the bigger project: proving that Nigeria’s protein gap can be closed by Nigerian agriculture, Nigerian science, and a Nigerian company.
The honest guidance: AMAA contains almond and groundnut — take that into account where nut allergies are present. Children’s protein needs differ from adults’; for children, pregnancy, or any medical condition, speak with a healthcare professional about the right serving. For young children, choose Original or a caffeine-free option.
What comes next
This is the first post in a regular rhythm — part nutrition education, part company build-log. We intend to share: the numbers, the setbacks, the lab results, the decisions. Coming over the next weeks: deep dives into each of the seven ingredients, full breakdowns of what each nutrient does in the body, production notes from Lagos, and real stories from the first Nigerians using AMAA.
If you want to be among the first to try AMAA, join the waitlist. Come along with us as you start or continue your health journey.
— The AMAA Team 🌱
Made in Lagos. Built for Nigeria.